About us
Discover the story and vision that gave birth to the realm of Monsterland.
Our Story
Monsterland was born from the idea of William Gay, founder and creative mind of the project, a Milan-based promoter and entrepreneur who, since 2010 with his agency Unconventional Events, has been creating innovative and trend-setting events and festivals in Italy and across Europe.
His vision has always been clear: to create a unique experience that went beyond music, combining spectacular stage designs, immersive shows, and the magical atmosphere of Halloween night.
From a small local event to one of the most iconic festivals in Europe, Monsterland has grown year after year, while staying true to its mission: connecting people through music, fun, and the darkest and most visionary imagery.
For fifteen years, the Monsterland Halloween Festival has turned Halloween into a unique experience, filled with music, shows, and immersive atmospheres. Born from the creative vision of Unconventional Events, the festival has constantly grown, evolving from its early intimate editions to an international event attracting tens of thousands of people. Thanks to a mix of innovation, attention to detail, and a curated selection of national and international artists, Monsterland is now recognized as the biggest Halloween festival in Europe.
Timeline
Foundation and first year of Monsterland at Hotel Ca Bianca in Milan with 4,200 attendees.
Monsterland reached its peak in Milan with 25,000 participants at Scalo Farini, where a custom-built village with over 15 stages consecrated the festival among the most important in Italy.
Move to Ferrara, in the evocative setting of the Este Castle.
Record-breaking event at the Ferrara Fairgrounds, attracting over 40,000 participants.
Relocation to the iconic Enzo and Dino Ferrari Racetrack in Imola.
Gallery
Unconventional Events
Unconventional Events is the creative agency that, since 2010, has been turning entertainment into extraordinary experiences. With an innovative vision and a unique approach to event production, it conceived and developed the Monsterland Halloween Festival, now recognized as the biggest Halloween festival in Europe and a symbol of spectacle and innovation.
Thanks to a curated selection of national and international artists, the use of advanced technology, and continuous creative research, the agency has brought to life an iconic and ever-evolving format.
Over the years, Monsterland has grown to become a benchmark in the European scene, while keeping its authentic soul alive through passion, innovation, and the pursuit of excellence.
Watch the 2024 Aftermovie
Relive the historic editions
Experience Monsterland Live
Don’t miss the chance to live the unique experience of Monsterland Halloween Festival.
Choose your ticket now and get ready for a night full of thrills!
On-site ticket purchase is not guaranteed.
Once purchased, the ticket holder’s name can be changed up to 10 days before the even
Regular
50 €
VIP LAST TIER
120 €
VIP FULL
150 €
This ticket gives you access to all festival areas and is the perfect choice for those who want to experience the full Monsterland adventure.
Posto unico
With the VIP Pass, you’ll enjoy access to all festival areas plus exclusive benefits, including entry to the VIP Area of the main stages, with reserved bars and restrooms.
Accesso esclusivo VIP Cemetery garden
Ingresso VIP Salta fila dedicato
Ingresso Vip Terrace lato palco nei 3 Mainstage
Bar Premium dedicato
Toilette riservata Area Vip
With this ticket you’ll also enjoy extra benefits, including a ride ticket for the adrenaline attraction, a premium drink, a food voucher, and a Monsterland gadget.
Tutto quello incluso nel VIP
1 Ticket Giostra Adrenalinica
1 Ticket Food
1 Ticket Drink Premium
1 Gadget Monsterland
